The Pros and Cons: Should I Spend Money on SEO or SEM?

The Pros and Cons: Should I Spend Money on SEO or SEM?

Choosing between free search engine optimization and paid search marketing are very proactive ideas that could both be right for your small Home Inspection business, whichever choice you make is dependent upon your needs. Search Engine Optimization, SEO, and Search Engine Marketing, SEM, are very vastly different ways of reaching the same end goal which…

How to create a gripping email newsletter

How to create a gripping email newsletter

It’s 7:30 AM, John is in his cubicle at work, coffee in hand bleary-eyed. He looks down at the pile of work sitting on his desk that is way past the deadline. John had promised himself yesterday, and he had promised himself he was going to come into work today like a wrecking ball and…

Everyday Blog Mistakes S.E.O. Users Make

Everyday Blog Mistakes S.E.O. Users Make

As the collective minds of the digital marketing landscape blossom and evolve over significantly short spans of time, it’s time to manipulate the advancement of everything to our advantage. With the power of Google spawning ever-changing and evolving algorithms and with an influx of wrong information on the horizon, its time we step up our…